Creative Director : Matías Lecaros / Sergio Rosati
Art Director: Matías Lecaros
Copywriter: Matías Lecaros

Creative Director : Matías Lecaros / Sergio Rosati
Art Director: Matías Lecaros
Copywriter: Matías Lecaros

Creative Director : Matías Lecaros / Sergio Rosati
Art Director: Matías Lecaros
Copywriter: Matías Lecaros

Creative Director : Matías Lecaros / Sergio Rosati
Art Director: Matías Lecaros
Copywriter: Matías Lecaros

Creative Director : Matías Lecaros / Sergio Rosati
Art Director: Matías Lecaros
Copywriter: Matías Lecaros

Creative Director : Matías Lecaros / Sergio Rosati
Art Director: Matías Lecaros
Copywriter: Matías Lecaros

Mattel asked us to create a campaign to refresh and bring Scrabble to the top of young people’s minds. We found them in Matucana 100, a fashionable Cultural Center in Santiago, where 30.000 visitors attend different activities during the month of January. We wanted to extend the graphic campaign we did a few months earlier. We mixed our campaign idea with art, and generated an installation called “Scrabble”, where each element was cut in to pieces, given by the number of letters that the word has. This activity received widespread diffusion. The people that came across the installation spent time with the brand, and were challenged to count, think, assemble, and above all… play.

Advertising Agency: DDB, Santiago, Chile
Excecutive Creative Directors: Matias Lecaros, Simón Subercaseaux
Creative Director: Eddy Fernandez
Art Directors: Tomás Garín, Matías Lecaros
Copywriters: Felipe Ararya, Felipe Hernandez, Maria de los Angeles Contreras
Illustrators: Amazing, Gonzalo Arevalo
Photographer: Amazing

Advertising Agency: DDB, Santiago, Chile
Excecutive Creative Directors: Matias Lecaros, Simón Subercaseaux
Creative Director: Eddy Fernandez
Art Directors: Tomás Garín, Matías Lecaros
Copywriters: Felipe Ararya, Felipe Hernandez, Maria de los Angeles Contreras
Illustrators: Amazing, Gonzalo Arevalo
Photographer: Amazing

Advertising Agency: DDB, Santiago, Chile
Excecutive Creative Directors: Matias Lecaros, Simón Subercaseaux
Art Directors: Matías Lecaros, Tomás Garin
Copywriters: Eddy Fernandez
Post Producer: Ricardo Salamanca